Quick ways to get people using your #HASHTAG Today!

Quick ways to get people using your #HASHTAG Today!

We all know we’re living in a very greedy world. A world where asking someone to brush their teeth is like pulling teeth (don’t believe me? you haven’t met my kids). But through those problems we find solutions and in this instance I am going to focus on “bribery.” If I promised to give my kids a new book, toy or slime (oh YouTube!) they didn’t hesitate to do anything and everything that I asked for until they got what was promised. Through this simple concept we can determine that for people to do something that we want them to do (like use your hashtag)—you need to give them something. So let’s change the word “bribery” into something more acceptable “incentive.”

…for people to do something that we want them to do (like use your hashtag)—you need to give them something.
How can you incentivize users to utilize your #hashtag?

This is the big question that we need to answer and to be honest this requires more than one answer. Because of the fact that there are so many different facets to social media, there really is no “one” solution that will suffice. Instead it’s building out a plan that will get the user to interact from wherever they are: social media, online or onsite activations.

…building out a plan that will get the user to interact from wherever they are
Social Media

Let’s break things down place by place starting with the most obvious social media. Twitter is where hashtags originated from simply because this is the only way tweets can be categorized without really being categorized (does that make sense?) but more like grouped within certain conversations. So where does your hashtag come into play? Simple, join the conversations (or #hashtags) that are relevant to you and squeeze your hashtag into the 140 character message limit, and bring attention to your CTA through your incentive or contest—this is called hijacking a topic—but keep in mind that your message should stay relevant. This also works with other platforms such as Facebook and Instagram. You can run simple contests and monitor winners though the number of LIKES, RETWEETS, REPOSTS or MENTIONS.


With social media aside how else can you incentivize users to use your hashtag? Use the voice of your current users. These are the users that already know about you or your company. These users are frequents to your website, e-commerce site, blogs, email and newsletters as well as (yes, i’m mentioning it once again…) social media. These are the best people to share your #hashtag with because they already have an affinity for you or your brand. Twisting their arm is not going to be hard at all and you should use them to help share your message across platforms whether this for a new product release, charity effort, movement, etc. You can incentivize these users with special discounts, exclusive party invites, webinar invites, special interviews, free downloadable content—basically anything that will continue to build affinity and community with your core group.


This is the tricky one. This is the culmination of both new and existing users coming together in one place—with everything going on at an event activation you definitely need to have an edge over everyone else when it comes to experiential marketing otherwise you will be overlooked. So what should you do? Look at what everyone is at the event to do and see how you can take a advantage of their “normal” activity. Here are a couple scenarios:

  • People will be eating: Do a “foodie” shot challenge with your hashtag, best photo gets a prize, mention or repost.
  • People will be drinking: Give away free drinks with a hashtag mention, DM users with the incentive quickly after the post.
  • People will be dancing: Share a quick video of your best dance move to your hashtag to win a free swag gift.
  • People will be listening to a seminar: Giveaway free branded notepads and pens for a post.
  • People will be taking photos: Hire a real-time hashtag printer such as Tic-Tac-Tag (www.tictactag.com). Guests can receive a free photo print out of their post on a branded 4×6 template when they use your hashtag within seconds.

These are just some quick ideas that you can implement today or plan for in upcoming marketing events to help amplify your social media engagement using the event hashtag. At the end of the day, the most important thing that you can do is share your hashtag across all mediums and let your users know that you will be leveraging a special hashtag for discussions, promotions or incentives.

The secret to a perfect wedding hashtag

One of the hardest decisions to make — outside of which font to go with on your invitations — is trying to nail down the perfect hashtag. Think about it, your wedding hashtag will follow you on social media for the rest of the existence of social media. So the big question… “How do you come up with the perfect wedding hashtag?” Here are three (3) things to keep in mind that may help:

Make sure it’s meaningful

One of the best advice that we have for your wedding hashtag, is to make sure there is a reason to the madness. Does it combine your names in any way? how does it reflect you as a couple? is there an underlying “inside” joke? will your friends and family get it? whatever it is, ask yourself a a couple: “Is this hashtag significant to us in any way, shape or form?”

Easy to read… and type

Your guests will be using your hashtag when these two things happen at the same time:

  1. Something related to your wedding happening.
  2. They feel like to posting to social media.

So let’s not make it too hard for them while keeping the margin of error at a minimum.


What does that even mean? a hashtag is not a plant. What we mean is simply this, try to come up with a hashtag that can ultimately follow you as a couple long after your special day—plain and simple.

We’d love to hear what you finally decided to go with. Post it on Facebook, Twitter or Instagram and tag us with #tictactag or @tictactag.

Wedding Hashtag? Here are 5 Easy Ways to Start Sharing It with your Guests Today

5 Simple Ways to Share Your Wedding Hashtag

To many couples their wedding hashtag holds much significance—it’s the public display of social nuptial acceptance! The social form of a “supercouple name mashup” like Brangelina or Kimye. Ok, maybe not the official display of nuptial acceptance, but a very close second.

So the big question: “We got this great wedding hashtag, now how do we share it with our friends and family?” It’s actually pretty simple and there are only a few things you probably need to do from now until the big day.

Start using your wedding hashtag today!

From this point on, when you are doing anything “wedding-related” or “couple-related” use your wedding hashtag. If you want to keep things sacred and not reveal too much, don’t go into detail with your posts but post “moments” from your moments (does that make sense or is it too vague?) Here’s an example: “take and share moments at the cake tasting, but don’t reveal the cake you chose”—making sense now?

Share your hashtag on the “Save the Dates”

This may be the actual moment that you reveal your “wedding hashtag” and when people may start paying attention… you know, after the moment you reveal when you’re actually getting married. It’s in this “document of declaration” when you solidify to your friends and family the utmost important and intimate details of your special day—and announcing the fact that from this point on you will be documenting your wedding journey on social media with this unique hashtag.

Add your hashtag in your wedding invitation

At this point, your friends and family probably have a good sense that this wedding hashtag is sticking around and not disappearing anytime soon. By placing it in your invitation you are solidifying the fact that the date is set, you are planning to marry whomever you said in the invitation and that this wedding hashtag is what you are going to use as your way of capturing your wedding journey on social media.

Put your hashtag on your wedding website

Many couples today are launching a mini wedding website, this is definitely a great way to share last minute details, messages and notification to your guests. This is also a great way to share your wedding hashtag once more and display to your guests the content that already live on social media through the use of various social plugins, modules or components.

Challenge your friends and family

Want to get your friends and family involved in using your wedding hashtag while creating your social media wedding story at the same time? Simply ask them to post or repost memories of you growing up or moments of you as a couple just beginning your journey and share it with your hashtag.

If you have more ideas or want to share what you’ve done to make your wedding hashtag a pinnacle part of your special day, email us at main@tictactag.com.

#FountainOfLove: The Wedding of Chris and Dana Fountain

The wedding of Chris and Dana Fountain

5:00 pm and the tables are just being set. We just walked into the brand new Row 24 event venue in Chicago, IL. Just inside, we were greeted by an amazing 20′ chandelier that hung from the center of the room, on our left side a grass wall with with the quote “It was all a dream”—a great quote to end any magical evening.

Props setup

Props setup

Our setup was located on the second floor which overlooked the main room—an intimate location but it was still able to hold over 50 guests. Within minutes we were setup and ready to go, printing out existing photos from their hashtag #FountainOfLove2017 on Instagram and Twitter. One of the great things about our service—minimal space—because we don’t have large booth, Row 24 just equipped us with a few high-boys and electricity and that’s all we needed.

With much time between now and when the guests arrived, we were able to walk around and take in the details of the wedding—chandelier wall sconces, centerpiece arrangements and tiny signs of our activation of each table (a great way to share how our activation works to their guests).

Table hashtag signs

Table hashtag signs

6:00 pm the entourage arrives. Laughter and loud conversations started to fill the room as the entourage entered the reception. Heading straight upstairs to view the main floor from the second level, the guests were greeted by our activation and quickly took flight in posting photos from earlier in the day. The excitement filled the air as the bride and groom found the best spot for photos right in front of our setup. Activation is on.

No need to leave the table. Take a photo from anywhere, anytime.

No need to leave the table. Take a photo from anywhere, anytime.

7:00 pm the food cometh, but the photos never end. The one thing that guests and the bridal couple really love about our activation is that there is no idle time. Because our system is driven by a wedding hashtag posted to Instagram or Twitter, there really is no need to get up from the table and wait in line to get your photos. You can do it virtually anywhere and at anytime.

8:00 pm – 11:00 pm reception is ON and our activation is blowing UP. With the food done and the music bumping, there is really one thing to do—take your photos and hashtag away! At this time, the guests are on their feet, filled with liquid courage and ready to get more social. The word about our activation has spread throughout the reception by this time and now everyone was eager to get their printout. The rest of the night was a blur as happiness and joy filled the space.

So skip the long lines to the photo booth and forget about the stressful dilemma of asking your group: “Serious pose? Duckface? Silly face?” With us at your wedding, your guests will get the photo that they want, when they want.

Congratulations to you Chris and Dana Fountain, much success in your life together!


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